Research shows that only one in 200 resumes are granted an interview. The time spent by a prospective employer on a single resume is less than half a minute. This shows the importance of first impression a quick screening that so impresses the reader and convinces them of the candidate's qualifications that an interview results. As a result, the top half of the first page of your resume will either be a golden opportunity gained or lost.

To write an effective resume, you have to learn how to write powerful but subtle advertising copy. Not only that, but you must sell a product in which you have a large personal investment: YOU

What's worse, given the fact that most of us do not think in a marketing-oriented way naturally, you are probably not looking forward to selling anything, let alone yourself. But if you want to increase your job-hunting effectiveness as much as possible, you would be wise to learn to write a spectacular resume.

You do not need to hard sell or make any claims that are not absolutely true. People more often buy the best-advertised product than the best product. That is good news if you are willing to learn to create an excellent resume. With a little extra effort, you will usually get a better response from prospective employers than people with better credentials.